“At Last, Something Beautiful You Can Truly Own”
That was Don Drapers pitch to the Jaguar execs in the latest episode of Mad Men. The timeless and gorgeous Jaguar E Type is at the center of the Jaguar pitch. It’s used in several scenes – some more romantic than others (I’d spoil the episode if I told you anymore…).
Jalopnik has an exclusive feature of Jaguar’s marketing/communications VP’s discussing their opinions of Mad Men’s inclusion of the Jaguar brand in Season 5 of the show. Check it out here. The only role Jaguar had in it’s brands placement in Mad Men was some consulting on the cars of that era and what a dealership would look like. And, no, Jaguar didn’t pay for it’s placement. While Jaguar was represented as an exquisite car – it was also portrayed, quite frankly, as a “lemon” – with numerous jabs at it’s lack of reliability. (Some things never do change)
